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Rwanda Visa

Rwanda and Visa partnership launches financial literacy campaign

The Minister of Finance and Economic Planning and the Governor of the Central Bank of Rwanda, with Visa International, officially launch a national Financial Literacy campaign which aims to give Rwandans deeper insight into how to manage their money

Kigali, RWANDA – 26 March 2012 – The Government of Rwanda in partnership with Visa today launched the first in a string of financial literacy road shows, which aim to equip the Rwanda populace with information and tools that will help enable access to financial services. This launch highlights a country wide financial education campaign that involves various partners from both the public and private sector and civil society.

Drawing on the time-honoured story-telling tradition of Rwanda, the road show uses theatre to demystify financial concepts. The show, performed in Kinyarwanda and tailored for a local audience, follows a young man on his journey of discovery and the audience watches him learn from his experiences. The launch marks the first of 25 performances over a three month period across Rwanda, with the aim of reaching a broad audience spanning the entire country.

Concerted efforts by the Government, Visa and local financial institutions are resulting in many people in Rwanda gaining access to financial tools and services for the first time. Consumers now require higher levels of knowledge and skills to participate effectively in the marketplace. The content of the show will impart knowledge about key financial tools such as budgeting, saving, opening a bank account and how to use an ATM in an engaging, fun and humorous way.

Minister of Finance and Economic Planning, John Rwangombwa, stressed the importance of financial literacy in building Rwanda's economy, "Accessing and understanding the services provided by financial services endows anyone with the opportunity to best take advantage of their abilities. The Government of Rwanda has set out a determined plan to turn Rwanda into a regional financial hub, and affording our citizens the skills to compete internationally is fundamental to realizing this. As Rwanda's economy continues to grow and innovate, we believe that the financial partners like Visa will be critical in helping the nation reach our Vision 2020 targets."

Noting the importance of building financial literacy through public private partnerships, Governor of the National Bank of Rwanda, Ambassador Claver Gatete said: "Financial literacy is the most effective way to achieving financial inclusion. This hence calls for an all-inclusive approach that involves all stakeholders both in the public and private sectors. In this regard, the National Bank of Rwanda has published a booklet that identifies and explains some of the most frequently asked questions by the population."

"Visa is strongly committed to financial literacy, so I am truly delighted to see this program launched in Rwanda. The use of street theater to educate people about financial tools is one we have deployed elsewhere with great success and I have no doubt that thousands of Rwandans will enjoy the show as it tours the country. The launch of this program is also another vital step along the path to bringing to Rwanda the full benefits of electronic financial services, which is the primary purpose of Visa's partnership with the Government," said Elizabeth Buse, Group President, Asia Pacific, Central Europe, Middle East and Africa, Visa Inc.

The financial literacy road show forms part of a number of initiatives Visa and the Government of Rwanda will be embarking on to bring financial education to the newly banked, unbanked and under-banked.

Media Only:

Visa Contacts:
Bunyenyezi Gad
+250 7831 63 224

Government of Rwanda:
William Katete, NBR
+250 7884 945 21