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Financial Football game to coach Rwandans on money management

Visa and Government of Rwanda introduce financial education computer game to youth

Kigali, RWANDA – 3 October 2012 – Visa Inc. (NYSE: V) and the Government of Rwanda today officially launched the Visa Financial Football game, challenging Rwandans to become champions of their personal financial lives.

The Visa Financial Football game encourages financial education by making financial literacy fun and entertaining. This innovative approach for helping children and adults learn about personal finance was launched today by Visa and officials from the Government of Rwanda at the Lycee de Kigali School. Today marks the beginning of distribution efforts for the educational computer game to schools in Rwanda.

Visa Financial Football is a free computer game that combines the world's most popular sport with a financial literacy curriculum developed especially for Rwanda. This fast paced and interactive football-themed game provides essential information on personal financial management. Accessible at, the game challenges players on their level of financial literacy through a set of multiple choice questions. The questions cover a wide range of topics, including saving, budgeting, setting financial goals and what to do in the event of losing a bank card.

"This initiative is another building block ensuring all Rwandans have a strong foundation of financial literacy education," said Kampeta Sayinzoga, the Permanent Secretary and Secretary of the Treasury at the Ministry of Finance. "Anyone who has watched a game of football knows that the sport requires skill and discipline, which are also essential when managing finances. Football is very popular in Rwanda and we believe that teaching financial literacy through the sport will be an entertaining way to impart essential money management lessons to Rwandans."

The computer game is divided into into three levels of difficulty, which makes it relevant to both adults and children and allows players to gauge their level of competence. It offers single player and head to head options, which lends itself to team games in the classroom. Visa Financial Football is available in both Kinyarwanda and English.

Ginger Baker, Managing Director of Visa Rwanda said: "Access to financial services is essential for economic progress. The most important tool for achieving financial inclusion is not a single product, it is knowledge. Visa is excited to introduce the Financial Football game to Rwanda. We hope this game will bear tangible results for financial access in Rwanda, empowering young people to tackle real-life personal finance situations with confidence."

On 5 December 2011, Visa and the Government of Rwanda announced a wide-reaching Charter of Collaboration to develop a wide range of solutions to electronify financial services in Rwanda. The launch of a series of nation-wide financial literacy programmes forms part of that Charter. The programmes include the popular industrial theatre road show Ubaho neza n'uzigama, an educational mini series broadcast on Radio Rwanda and CDs featuring songs by some of Rwanda's musicians coupled with financial literacy messages, which are played in taxis across the country. Financial football is the latest joint programme launched to champion financial literacy in Rwanda.


About Visa
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networks–VisaNet–that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit and

Contacts for Visa:
Kate Kelly
Visa Sub-Sahara
+27 11 547 8318

Contacts for Government of Rwanda:
Government of Rwanda
M: +250 788 870 680